![]() ![]() It is because the value proposition, which is a foundation of their business models, vows that. All the metrics associated with speed and product availability are moving to the top of the ladder. Their goal is to make manufacturers products available on the eCommerce platforms quickly. Let's have a look at my customer product. If your product directly generates revenue, then the revenue is probably the most critical metric or at least an important one. Understanding this makes the KPIs prioritization possible. It depends on what is the business goal of the product. Number of clicks, minutes spent on reading a product description, number of items added to baskets, number of transactions, average purchase value - all of these product numbers are important to track the performance for my customer. In this situation, it is quite easy to list product metrics, which will tell the manufacturer if my customer technology converts or not. The manufacturer makes dishwashers, washing machines, and microwaves, my customer makes them available for purchase on most eCommerce sites, with one click. The value proposition is straightforward. One of my customers helps home appliances manufacturers to make their products discoverable on e-commerce platforms. Related: Validating and designing a value proposition This is where you need to start by linking your value proposition to the product metrics. ![]() I assume you have one, and your value proposition is up to date. One of the best ways to structure it is to build the business model canvas. To choose the right product success metrics, you need to make sure your business model exists and is available as the document. Product metrics relate to your business model. Don't measure everything that can be measured.Translate value proposition to specific product management metrics.Product metrics relate to your business model.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |